W Europe was a pioneering Paris based sister publication to W magazine with a similar focus on fashion, lifestyle and celebrities. The magazine was distributed in four language versions: English, French, Italian and German making it a unique product in Pre-European Union.
Responsible for leading the re-design and re-launch of the four language editions and 10-person multinational staff required unique design and management strategies, including, designers, production techs, photo researchers and photographers. Collaborated with fashion editors to produce photo shoots and with lifestyle editors to illustrate and execute feature concepts.
Relaunch involved changing product from tabloid to standard perfect-bound format, greatly reducing production and distribution costs, and marking the brand’s move away from news to high fashion lifestyle that helped propel W’s success in the U.S.
Attended fashion shows to select and curate images for Fairchild’s New York publications.
Administered budget, pre-press color corrections and directly supervised printing.
Worked directly with John Fairchild on projects shared by the New York and Paris editions.
Creative Director: Karen Wells Verlander, Fairchild Publications
Art Director: Hans Callenbach, Fairchild Publications